The world as we know it is changing at such a rapid pace that it’s hard to keep up with the changes for most people. One of the technological inventions that’s leading the change is the VR, virtual reality technology that allows a person to have an interactive computer-generated experience with sight and sound.
Cashing in on People’s Interest
As people’s interest in the VR technology is growing day by day, companies and big brands are preparing to cash in on it. One brand that has accepted VR and is allowing the customers to enjoy the same is Walmart. It recently launched a 3D virtual shopping tour on its website that allows the customers to browse through and pick the items they need for their house.
The 3D Virtual Home Shopping Tour
As a part of this virtual home shopping tour, the customers can visit a curated apartment that showcases around 70 items from national brands as well as private label offerings of Walmart. The customers can add a group of items to their carts that will offer a complete look for their homes and apartments.
The customers also have the option to buy a room with up to 20 items in it at once. Though this option is best suited for small homeowners and people who live in dorms, there are plans to expand and cover the needs of big house owners in the future.
Preparing for the Future
Walmart prepared itself for the world of virtual reality in February this year by acquiring Spatialand, a small VR shop that is expected to be at the core of VR efforts made by the retail chain. Walmart also hopes that it will soon transform the shopping experience at all websites and stores associated with it to take the customer experience to the next level.
Wise Moves by Walmart
The moves made by Walmart to get ahead of the competition as far as virtual reality is concerned are smart enough when you look at some stats. According to estimates, using technology in retail and marketing might generate USD 1.8 billion in 2022. It is also a fact that AR and VR startups raised USD 3.6 billion in 12 months before the end of the first quarter of 2018.
Maybe it’s time for other retailers to take the cue from Walmart and think of enhancing customer experience through virtual reality too.